Aloha Poke is a food application which let people customize their bowls in an easy and fast way. The user can make an order and pick up the bowl directly at the shop or let it deliver to his place. With this app, the user can avoid frustration and time-consuming process.
I and my girlfriend love healthy food. Mostly after work, we are not motivated to cook so I regularly pick up food on my way home.
But each trip to Aloha Poke is a time-waster. I have just one choice stand in line and place my order which takes about 15-20 Minutes.
Also, there’s no easy way to quickly place my order online or telephone and have my food ready to pick up as of the many ingredients. So Aloha Poke is losing customers because about the time-consuming order process locally.
Keeping these reasons in mind, I decided on the following mission statement.
Create a beautifully simple app (solution) for Aloha Poke that allows a customer to easily place a food order via a mobile device (with minimal effort).
This will be achieved through these specific goals:
It’s important to keep the overview and simplicity. If it clumsy and takes too long, this defeats the purpose. It has to be easy, quick and user-friendly.
3.1 Affinity Diagram
Before I start to design, I want to know what’s the most important thing about Aloha Poke. When I exploring my mind I switched my role among researcher, designer, strategists. I am trying to dig deeper into details from different perspectives.
3.2 Experience Map
Collecting all the information I started to work on a food app to solve the problem. I created this experience map to understand our product/service interactions from the user’s point of view.
4.3 User Flow
5.2 User Case
I conducted 3 round user tests to test happiness, adoption and task success with the following questions.
Some of the worst feedback comes from creating your bowl. In the first version, most of the tester didn’t know how to delete the added ingredient.
„I wanna change the added ingredient how can I delete this one“ So I added a tooltip which appears one time when they first reach the create screen.
The user has to swipe up the ingredient to delete it.
Another issue which the tester mention was „how can I get more information about the ingredient?“ It was not clear that they have to hold the ingredient thumbnail to open the new detail screen. I added a small info icon on the bottom right on the thumbnail.